The truth is that we are not getting the mineral nutrition our bodies need from the processed foods available today. The over processing of our foods complicated by the chemical additions of fertilizers, and the depletion of minerals from our soils has resulted in the need for mineral supplementation. As minerals are absorbed, they must be "activated" in the body. This activation process involves conversion of the colloidal minerals into ionic minerals. This process is vital for the cells to access and use the minerals properly.
Specific minerals facilitate specific functions in the organs and tissues where they are predominantly stored. Each element achieves its power through bio-chemical combination with other elements. In other words, ionized minerals work synergistically with each other. -Wateroz 2011
Why are ionic minerals important?
100% Bioavailability: Did you know that most nutritional products are only absorbed at a rate of 5-20%? That means 80-95% of your intake is not available to your body and is mostly excreted. Literally, 80-95 cents out of your dollar just went down the toilet. WOW! Not with ionic minerals! These ionic minerals are 100% bio-available. This means that right out of the bottle, these minerals are beginning to absorb from the very second contact is made with the tissues of the body (skin, mucosal tissue of nose/sinus, sublingual/under tongue and in mouth, inner ear, etc.)
No Toxicity or Build-up in the cells: "With minerals in the ionic form, any portion that is in excess of the needs of the body may be easily passed right on through the excretory organs." –Dr. Shane Harada, Wateroz 2011